A force to be reckoned with for local councils… This Suffolk software house is responsible for some of the UK’s largest databases. Typically servicing utility companies, they’ve also developed other innovative products, reaching new audiences with a wider range of applications. One such target group included local councils, who often have to co-ordinate the work-flow of significantly-sized field forces. And Wheatley Associates wanted a case study to help persuade other councils how brilliant their offering was at performing the task. Reading more like a press release, this less conceptual approach was designed to reach a public-sector audience and sit in a folder alongside a number of other inserts with a similar look-and-feel, and mailed in the post to prospects. All my own work, from design and sub-editing the copy, to print.