This is a 4pp A4 brochure done in double-quick time for Cable & Wireless. They needed it delivered within two weeks for an event they were hosting. And their marketing agency called for my help.
Having stepped forward, I had to wade through C&W’s draconian brand guidelines as quickly as I could to ensure the piece was on brand before coming up with a solution, as my ideas had to pass the scrutiny of my client, C&W as well as their brand police before being produced.
To do that, I had to source some royalty-free photography to help explain the concept & e-mail a visual. Three days into the job, I had the green light for my idea.
I then found a local photographer who could take a digital shot of the concept for the front cover the next day. I art directed the shoot, as well as the image manipulation in his studio. Six hours later, I had approval from C&W in London.
Next, I wrote the copy, got that passed & sent a visual to my client’s design agency in Essex for artwork. Art directing their layout, I worked remotely through their account manager & ensured the artwork was typographically sound & free of all mistakes.
From brief to finished artwork, having passed through a marketing agency, C&W, as well as their brand police – 10 days. And the only people I worked with face-to-face through the entire process was my photographer & his assistant. All of which says something about my conceptual, design, art direction, project management & communication skills…