Facing stiff but less capable competition benefiting from bigger marketing spends, my client needed to showcase one of their flagship pieces of software. Their complete mobile field force scheduling solution communicates with hand-held terminals out in the field. In real-time. It’s smart, powerful, feature-rich, but up against some determined competition it needed to punch its weight. So they asked me to pick assets from the product demo I’d created for them & use copywriting and motion graphics to create a new sales tool. It was my job to ensure the video’s messaging caught attention and provoke action by capturing the main selling points and present them persuasively. Animated screen grabs. Embedded on the client’s website & uploaded to their YouTube channel. One of the company’s most visible marketing tools.